Building an Effective Web Team

So, on Sunday, I'm off to Aarhus, Denmark to participate in the jboye08 conference. This is one of my favorite events of the year for a variety of reasons-- most of which have to do with the the other speakers and participants. There's always an interesting, international mix of speakers. And, the participants are derived largely from jboye's communities of practice in Denmark. So, they are educated about Web Operations Management and ask really great questions.

This year I'll be giving a pre-conference tutorial on Building an Effective Web Team. Over the years I've seen Web Teams in all shapes and sizes, from the lone Webmaster to large, dedicated Web Divisions with scores of employees. But when looking at all of these different manifestations, I've discovered that there are four key functions that must be covered in order to properly manage a Web site:

• Administrative Program Management - responsible for ensuring funding, administrative support, and management for Web Program;
• Product Management - responsible for designing and driving the Web presence in a consistent manner that meets the organization’s goals;
• Web Infrastructure Management - responsible for maintaining the set of standards, tools and applications which support the day to day operations of the site; and,
• Managed Publishing - responsible for outreach, communications, training and technical support of all Web contributors.
  

I'll be discussing each of these facets in depth next week in the tutorial and also sitting on an expert panel with Martin White from Intranet Focus and Nicolai Porsbo from the Danish Broadcasting Corporation.

Should be lots of fun! 

If you can't make it all the way to Aarhus, check out or Web Team Intensive. It's a quick way to iron out the kinks in your own Web Team and you don't have to go all the way to Aarhus!