Articles

In the March/April 2010 issue of Intranets, Lisa Welchman discusses the importance of evaluating corporate policy in light of the Web and intranet.

This Federal Computing Week article (2/5/2010) quotes Lisa Welchman on the role of policy-setting and standards-creation bodies in facilitating increased collaboration.

Successful Web strategy achieves two results-- guiding principles and formalization of authority-- and both are set by senior leadership.

The Web is simply too mission-critical to operate in an ad hoc or informal manner. In order to effectively align the Web with strategic objectives, formal Web governance must be established and mechanisms to enforce compliance with standards must be incorporated into day-to-day operations.

We underwrote the Internet Strategy Forum’s 2009 Corporate Internet Executive Research Study which recently examined the scope, structure, influence, education and salary levels of in-house Internet strategists—employees responsible in some way for driving strategy for their company's Web site(s), eMarketing and/or eBusiness initiatives.

Listen as Lisa Welchman and colleagues from EPA and GSA testify at the Federal Election Commission's public hearing for the Website & Internet Communications Improvement Initiative on Aug. 25, 2009.

Lisa Welchman discusses four key things companies can do operationally to improve their Web sites in this video from the Business Marketing Association's 2009 annual conference.

Lisa Welchman discusses the challenges facing today's Web teams and Web Operations Management in this cmswire.com article.

Any Content Management System (CMS) needs to be customized to a particular institution's requirements. This customization is not solely a technical matter, and hence needs to have someone wearing both the technical and user hats to define how the product should work at all stages of the CMS product within the organization. 

Lisa Welchman asserts in this Econtent Magazine column that Web teams deserve their own functional area, separate from and equal to marketing and IT. 

On December 1, 2008, the National Bureau of Economic Research indicated that a recession began in the United States in December of 2007.

David Hobbs interviews Lisa Welchman about the strategic importance Web Operations Management and its relationship to Web 2.0 on The Content Wrangler's site.

Erik Hartman of Hartman Communicatie interviews Lisa Welchman about her vision of web governance for the Dutch Web site Computable, in anticipation of the Hartman Event on September 18. The original interview in Dutch is available at Computable.

Why are so many organizations rushing to ensure their staff is PMP certified, with the premise that automatic success will be achieved on web projects and beyond?

Web Operations Management (WOM) as a practice takes Web management out of the arena of daily management, mini-projects, and silo'd technology implementations and moves it into the more mature operations arena.

In the March/April 2007 issue of Intranets, Lisa Welchman discusses how intranet Web governance tends to be ad hoc though formal Web governance is n

These days, it seems that metadata is a term that is bandied about by everyone. What exactly is metadata, why would you want to have it on your Web site and what does it have to do with content management?

What do Information Architects and Content Publishing Managers have in common? Both strive to structure content so that users can accomplish their tasks quickly and easily.

The amount of time that Web production groups spend not producing is high. A lot of production personnel's time is spent running interference or solving problems that have occurred as a result of a lack of standardized workflow.

The rise of the commercial Web has forced a new kind of partnership between business Marketing and IT organizations. We discuss how Web content management systems can improve the frequently volatile dynamics of this new union.