Web Execution

Unclear roles and responsibilities. Lack of organizational structure. Insufficient funding. Sound familiar?

Our Web execution services can help define and restructure your Web teams. You'll improve your Web site, meet strategic goals and make everyone's job a little bit easier.

What it is
Web execution refers to the day-to-day management of Web properties. It involves the coordination and support of all the tactical teams—both in-house and outsourced—needed to produce high-quality Web sites.

How to get started
Choose from a range of Web execution services, including:

Web execution plan
An in-depth analysis of your current Web team structure, the Web execution plan identifies strengths and weaknesses. You'll get specific recommendations for determining core roles—like web tool product managers and content publishers—in your organization. We'll also help you create a plan for filling these roles, either with in-house or contract talent.

Web execution scorecard
A basic assessment of your current Web team, the Web execution scorecard rates your risk level in areas of Web execution. Based on your score, you'll receive high-level recommendations for refining your Web execution functions, such as switching a Web process from manual to automated.

Building an Effective Web Team workshop
Invite us into your office for an intensive, one-day working session. After reviewing your current Web team structure, we'll help you identify gaps in expertise, clarify team roles and draft a new Web team structure for your organization.

Additional services
You can also choose from more specialized consulting services, which can be completed separately or as a part of a Web execution plan:

Web community building
Set up an internal community of practice around your Web team. Get help defining team roles and create a plan for providing ongoing training and support.

Web product management strategy
Establish tactical priorities and map out resources for designing, managing and maintaining your Web presence—so it consistently meets your organization's goals.

Web program framework
Develop tools to more effectively secure funding, communicate with internal stakeholders and direct your Web teams.